Cue: A Fashion Legacy Since 1968.

In the dynamic world of fashion, few names resonate as profoundly as Cue. Established in 1968, this iconic clothing store has left an indelible mark on the industry. With its origins rooted in Sydney, Australia, Cue has been synonymous with modern fashion trends and exclusive prints that exude style and sophistication.

Table of Contents

  1. Introduction
  2. The Beginnings: Inception in 1968
  3. A Sydney Gem: The Strand Arcade Store
  4. A Fusion of London Fashion
  5. Exclusive Prints: Defining Cue’s Aesthetic
  6. The Evolution of Cue
  7. Embracing Sustainability
  8. Cue’s Influence on Australian Fashion
  9. Bridging Runway and Everyday
  10. Dressing the Modern Woman
  11. The Cue Shopping Experience
  12. Online Presence and Global Reach
  13. Collaborations and Partnerships
  14. Setting New Trends
  15. Conclusion
  16. FAQs
  17. Access Cue: A Fashion Statement


Fashion is more than just clothing; it’s a reflection of one’s personality and attitude. Cue, a renowned fashion store, has embraced this ethos since its inception in 1968.

The Beginnings: Inception in 1968

Cue’s story began in 1968, a time of societal shifts and creative revolutions. Established in Australia, the brand aimed to offer a new perspective on fashion.

A Sydney Gem: The Strand Arcade Store

Cue’s first store opened its doors in the historic Strand Arcade, Sydney. This iconic location became the backdrop for the brand’s journey to redefine fashion norms.

A Fusion of London Fashion

Cue’s infusion of London fashion into its collections has set it apart. The brand’s ability to fuse global trends with its unique Australian sensibility has captivated fashion enthusiasts.

Exclusive Prints: Defining Cue’s Aesthetic

At the heart of Cue’s identity are its exclusive prints. These designs narrate stories of creativity and individuality, allowing wearers to make a statement.

The Evolution of Cue

Over the decades, Cue has evolved without losing its core essence. It has embraced innovation, adapting to changing times while maintaining its commitment to quality.

Embracing Sustainability

Cue isn’t just a fashion giant; it’s also a responsible player. The brand’s foray into sustainable fashion showcases its dedication to the environment and ethical practices.

Cue’s Influence on Australian Fashion

Cue’s influence extends beyond its stores. It has played a pivotal role in shaping Australian fashion trends and promoting homegrown talent.

Bridging Runway and Everyday

Cue understands that fashion should be accessible. By bridging the gap between runway designs and everyday wear, the brand makes high-end fashion relatable.

Dressing the Modern Woman

Cue’s collections resonate with the modern woman. They offer a range that empowers women to embrace their individuality while staying in sync with the latest trends.

The Cue Shopping Experience

Shopping at Cue isn’t just transactional; it’s an experience. The brand’s inviting store layouts and personalized service elevate the joy of shopping.

Online Presence and Global Reach

Cue has embraced the digital era with a strong online presence. Its global reach allows fashion enthusiasts worldwide to access its signature style.

Collaborations and Partnerships

Cue’s collaborations and partnerships have resulted in iconic collections. These ventures bring together creativity from diverse spheres, culminating in unique products.

Setting New Trends

Cue isn’t just a follower of trends; it’s a trendsetter. Its designs often pave the way for new fashion directions, influencing other brands in the process.


Cue’s journey from 1968 to the present day is a testament to its commitment to fashion, creativity, and individual expression. As it continues to evolve, its impact on the fashion world remains profound.


1. Is Cue an Australian brand?

Yes, Cue is an Australian brand that was established in 1968.

2. What is Cue known for?

Cue is known for its modern fashion collections, exclusive prints, and innovative designs.

3. Does Cue offer sustainable fashion?

Yes, Cue has embraced sustainable practices and offers a range of eco-friendly fashion options.

4. Where can I shop for Cue’s products?

You can shop for Cue’s products in its physical stores, as well as on its online platform.

5. Does Cue collaborate with other brands?

Yes, Cue frequently collaborates with other brands and designers to create unique collections.

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