Discovering Elegance and Tradition with Floris: A Fragrant Journey

Behind the Scenes at Britain's Oldest Perfumer, Floris of London


In the world of luxury fragrances, few names resonate as deeply as Floris. With a rich history dating back over two centuries, Floris has established itself as a paragon of sophistication, elegance, and timeless appeal. This British perfumery, founded in 1730, has consistently captured the essence of refinement, creating fragrances that transcend trends and endure through the ages.

A Fragrant Legacy:

Floris holds the distinction of being the oldest independent family perfumer in the world, and this legacy is woven into the very fabric of each scent they produce. The house has served the likes of royalty, celebrities, and discerning individuals alike, earning a reputation for crafting exquisite, bespoke fragrances that stand as testaments to the artistry of perfumery.

Signature Scents:

Floris boasts an impressive repertoire of signature scents, each meticulously crafted to evoke emotions and memories. One such iconic fragrance is “No. 89,” a classic and distinguished scent that has graced the shelves of the Floris boutique since 1951. With notes of bergamot, lavender, neroli, and sandalwood, No. 89 is a timeless masterpiece that epitomizes the brand’s commitment to quality and sophistication.

The Floris Experience:

What sets Floris apart is not only the quality of its fragrances but also the immersive experience it offers. The Floris boutique, nestled in the heart of London’s St. James’s district, is a haven for fragrance enthusiasts. The historic store, which has been in the same location since 1730, exudes an old-world charm that transports visitors to a bygone era.

For those seeking a more personal touch, Floris offers a bespoke fragrance service, allowing customers to create a scent tailored to their individual preferences. This unique experience involves consultations with the in-house perfumers, who skillfully guide clients through the creative process, resulting in a truly one-of-a-kind fragrance.

Innovation Meets Tradition:

While Floris proudly preserves its rich heritage, the brand is not afraid to embrace innovation. The perfumers at Floris continually explore new olfactory horizons, creating contemporary fragrances that resonate with modern sensibilities. This delicate balance between tradition and innovation ensures that Floris remains relevant and revered in an ever-evolving industry.


Floris stands as a testament to the enduring power of craftsmanship and tradition in the world of fragrance. With a history steeped in elegance and a commitment to excellence, Floris continues to be a beacon of olfactory artistry. As we explore the captivating scents offered by this venerable perfumery, we embark on a fragrant journey that transcends time, enveloping us in the allure of sophistication and tradition.

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