Unveiling the Charm of USTRAA: A Grooming Revolution


In a world where personal grooming is more than just a routine, USTRAA has emerged as a game-changer. This Indian brand, founded with the mission of redefining men’s grooming, has garnered attention for its commitment to quality, innovation, and a touch of tradition. Let’s take a closer look at USTRAA and explore why it has become a go-to choice for men seeking a blend of style and substance.

The USTRAA Story: USTRAA is a brand under the umbrella of Happily Unmarried, a company that has been making waves in the lifestyle and grooming industry since its inception in 2003. Launched in 2015, USTRAA was born out of a desire to address the specific grooming needs of men in India, combining modernity with a touch of the traditional.

Product Range:

What sets USTRAA apart is its diverse range of grooming products catering to various aspects of men’s grooming routines. From beard care to skincare, hair care to fragrances, USTRAA offers a comprehensive lineup that resonates with the contemporary man.

  1. Beard Care: USTRAA has become synonymous with quality beard care products. Their beard oils, waxes, and grooming kits have gained a reputation for taming even the wildest of beards. The brand focuses on using natural ingredients, ensuring that the products not only enhance the aesthetic appeal of the beard but also contribute to its health.
  2. Skincare: Recognizing the evolving grooming habits of men, USTRAA expanded its portfolio to include skincare essentials. Face washes, moisturizers, and scrubs designed specifically for men’s skin have become staples for those looking to maintain a fresh and youthful appearance.
  3. Hair Care: USTRAA’s commitment to holistic grooming extends to hair care products as well. Whether it’s shampoos, conditioners, or styling gels, the brand emphasizes the importance of healthy hair. The formulations focus on addressing common concerns like dandruff, hair fall, and styling challenges.
  4. Fragrances: USTRAA understands the significance of a good fragrance in making a lasting impression. The brand offers a range of perfumes and colognes crafted to suit different preferences, ensuring that every man can find a signature scent that complements his style.

Innovation and Tradition:

USTRAA strikes a delicate balance between modern innovation and traditional wisdom. While the brand embraces cutting-edge formulations and contemporary packaging, it also draws inspiration from age-old grooming practices. This fusion of old and new is evident in their product formulations, packaging designs, and even the brand’s communication strategy.

Brand Philosophy:

More than just a grooming brand, USTRAA embodies a lifestyle. The brand’s philosophy revolves around encouraging men to take pride in their grooming rituals, celebrating their individuality, and embracing the journey of self-improvement. This resonates with the modern man who seeks not just products but experiences that align with his values and aspirations.


USTRAA has undeniably carved a niche for itself in the competitive grooming industry. Through a combination of quality products, a diverse range, and a commitment to blending tradition with innovation, USTRAA has become a trusted companion for men on their grooming journey. As the brand continues to evolve and expand its offerings, it remains a symbol of the changing landscape of men’s grooming in India and beyond.

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